UTas_LMT_23

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The University of Tasmania's Lemert Sample is a comprehensive data set featuring 250 Australian shoppers' attitudes towards product features and prices. It includes detailed demographic information such as age, income, occupation, education level, and marital status. The data set offers valuable insights into consumer behavior and decision-making processes in Australia. Researchers can utilize this data to analyze the impact of various factors on purchasing decisions and develop effective marketing strategies.