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URBEE insignia challenge

URBEE insignia challenge

grabcad

The design approach involved maintaining simplicity within an automotive context, while adding a touch of abstraction for clarity. It needed to be versatile enough for use on car badges made from chromed metal or plastic. The arrows signify the energy input cycle and symbolize "life cycle," while the B in URBEE represents an electric socket, emphasizing its hybrid nature. Overall, these elements convey the story of URBEE subtly and effectively.

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