University of Kentucky Logo

thingiverse

Athletes at the University of Kentucky demand a bold new symbol to represent their school's rich history and competitive spirit - an icon that leaps off the stadium wall and straight into the hearts of their fans everywhere, one that's sure to be noticed whether on the radio waves or social media timelines across America. Imagine it now: this three-dimensional marvel standing tall at center field in Commonwealth Stadium during the final game of football season. A majestic, swirling vortex of blue, whose peaks and valleys evoke memories of Rupp Arena and those legendary basketball championships from back in '97. And within this twisting ribbon lies a bold, pulsating logo at its very heart - pulsing red, it's an instantly recognizable beacon that unites alumni, students, coaches and fans into one unbreakable force of blue pride. Each of the thousands attending home football games carries some piece of the Cats brand away with them. A snap-back or sweatshirt emblazoned with our fresh new visual identity on every major product - T-shirts to jerseys, caps to water bottles, they all join together in a sea of proud UK alumni, wherever those graduates go, and wherever Kentucky basketball travels. The bold statement this rebranded emblem makes has already captured hearts. A beacon shining bright for a nation full of Wildcat faithful: one where spirit meets pride. Whether on their home or traveling campus routes - or anywhere these energetic bluebloods show off their colors - a UK alum doesn't miss a beat in spotting fellow loyal followers around town and across the United States by their side sporting our freshly revamped identity on store windows, on t-shirts of students on every social media.