The king of gentrification - xcertificate

grabcad

This project aims to raise awareness about the consequences of mass food production and consumption, starting with avocados. The exponential demand for avocados has led to a network of drug traffickers exploiting farmers in Mexico's Michoacán region, resulting in fear and violence. The campaign uses product design and communication to create a social weapon that visibilizes the problem. A unique, Aztec-inspired avocado tool with hidden perforations serves as a reminder of past sacrifices while promoting activism and education. Consumers can download open-source files for 3D printing personalized copies, collaborating in the campaign. Agreements with companies facilitate access to 3D printing and labeling. Raising awareness is crucial, but consumers should also report negligent cases to authorities. Note: use tools at your own risk, and find suppliers for specific parts on the provided links.