Subaru Logo

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Subaru Logo. Subaru, a major player in the global automotive industry, is the manufacturing arm of Japanese conglomerate Fuji Heavy Industries (FHI), which ranks as the twenty-second largest automaker by production worldwide. Subaru vehicles are renowned for their use of a unique boxer engine design, featured in most models with an engine size above 1500 cc. The Symmetrical All Wheel Drive system has been standard equipment in most Subaru models since 1972. By 1996, this layout became the norm for mid-size and smaller cars in international markets, and now it's also a staple in North American market vehicles, excluding the BRZ model introduced in 2012, which uses rear-wheel-drive instead. Turbocharged versions of Subaru passenger cars, such as the Impreza WRX and Legacy 2.5GT, are available for customers seeking an extra boost of power. The Outback and Forester's 2.5XT trims also come equipped with a turbocharged engine. In Western markets, Subaru has long been favored by a loyal group of enthusiasts who appreciate the company's signature drive train technology. Marketing efforts focus on this niche audience, catering to those who value the unique driving experience offered by Subaru vehicles. The Subaru logo, featuring six stars from the Pleiades star cluster M45, or "The Seven Sisters," reflects the company's Japanese heritage and pays homage to the conglomerate that formed FHI.