Pure's app material logo

sketchfab

The Pure App's visual identity is defined by a minimalist material design that echoes the clean lines and simplicity of Scandinavian aesthetics. A bold yet elegant sans-serif font serves as the primary typographic element, providing a clear and legible representation of the brand. The use of negative space effectively creates a sense of breathing room, allowing each component to stand out while maintaining a harmonious balance within the overall composition.