Planung Intergeo Messestand 2018 (Version 1)

sketchfab

Planning the Intergeo Trade Show Display 2018 (Version 1) I. Concept Development A. Identify Key Objectives 1. Showcase latest geospatial technologies and innovations 2. Enhance brand visibility and recognition 3. Generate leads for new business opportunities B. Determine Target Audience 1. Professionals from various industries, including surveying, mapping, and GIS 2. Government agencies responsible for infrastructure development and planning 3. Academic institutions and research centers involved in geospatial studies C. Define Key Messages 1. Emphasize expertise in cutting-edge geospatial solutions 2. Highlight capabilities in data management and analysis 3. Showcase commitment to innovation and customer satisfaction D. Develop Unique Selling Proposition (USP) 1. "Experience the Future of Geospatial Technology" 2. "Unlock Your Potential with Our Expert Solutions" II. Design Development A. Determine Display Layout 1. Create an eye-catching entrance display that captures attention 2. Organize product demonstrations and interactive sessions in a clear and logical manner 3. Ensure ample space for networking and discussions B. Select Color Scheme and Graphics 1. Utilize a palette of bright, vibrant colors to create visual appeal 2. Incorporate graphics and images that highlight key features and benefits of products 3. Use clear and concise typography throughout the display C. Develop Interactive Elements 1. Design engaging product demos and live presentations 2. Create interactive kiosks for visitors to explore and learn about products 3. Incorporate gamification elements to encourage visitor participation and engagement III. Content Development A. Prepare Product Information Sheets 1. Develop clear, concise summaries of key product features and benefits 2. Include high-quality images and screenshots to support product information 3. Ensure all content is up-to-date and accurate B. Create Press Release and Media Kit 1. Write a compelling press release announcing the company's participation in Intergeo 2. Develop a comprehensive media kit including key messaging, product information, and visual assets C. Prepare Sales Materials 1. Design sales sheets and business cards that reflect the company's brand identity 2. Create sample case studies and success stories to demonstrate expertise and capabilities IV. Logistics and Operations A. Coordinate Travel Arrangements 1. Book flights, hotels, and rental cars for attendees as needed 2. Ensure all necessary documents and permits are in order B. Plan Display Setup and Tear-Down 1. Schedule a dedicated team to set up the display on site 2. Arrange for timely removal of the display at the end of the event C. Manage Budget and Resources 1. Track expenses and revenue closely throughout the planning process 2. Ensure sufficient resources are allocated to meet key objectives and deliverables