pakistani truck

sketchfab

In Pakistan, the moment car owners have some extra cash, they rush to give their vehicles a fresh coat of paint. At the forefront are truck, bus, and jeep drivers, who spare no expense in making their vehicles stand out. A brand new truck requires an investment of 3-5 thousand dollars, while decorating the cabin with intricate carpets can set you back up to 2 thousand dollars. In Karachi alone, a staggering 50 thousand skilled artisans dedicate themselves full-time to painting cars. The history of Pakistan's love affair with colorful vehicles dates back to the 1920s, when a pioneering entrepreneur from the Kohistan firm was the first to give his buses a vibrant makeover. His team of artists had previously honed their skills designing elaborate harnesses for horses and camels, and this expertise laid the foundation for a unique tradition that has endured ever since.