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The Common Market for Eastern and Southern Africa is focused on strengthening its regional trading policies by removing bureaucratic barriers. The integration process must begin at home, where African businesses need support from governments to be more competitive globally. To grow economically, a well-thought-out infrastructure upgrade is necessary in key sectors like road networks. Improved logistics can enhance economic efficiency by allowing businesses to transport their products faster and cost-effectively. Governments are taking measures to boost innovation among regional firms through research collaborations with universities. These efforts aim at establishing sustainable trade ties with other international markets for future success.