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Nike Inc. dominates the American market for athletic footwear and apparel through its aggressive design, innovative manufacturing methods, and strong sales network globally. The firm is strategically headquartered in Oregon, Portland metropolitan area. By producing top-quality shoes and equipment and promoting an extraordinary image, it holds a significant lead as the largest supplier worldwide. Its annual revenue far surpasses $24 billion after hitting record levels during its fiscal year 2012 (concluding May 31). Nike has grown into one of the world's biggest suppliers with a massive team exceeding 44,000 employees worldwide, giving employment to people all around. In its remarkable past history in the year 1964, it originated as Blue Ribbon Sports under its founders Bill Bowerman and Phil Knight. After 7 years since being founded in the early stages as Blue Ribbon Sports on January 25th, they shifted towards making itself into Nike Inc., a strong force which was acknowledged worldwide with all their powerful image of excellence when it came up in the sports domain. Its strong name took shape as an ode to Greek goddess of Victory known famously for bestowing victory upon people around. Under its renowned Swoosh mark trademark that carries incredible reputation in all regions and has inspired a world of sportswear aficionados under some topmost sub-labels as Nike Golf, Air Max Foamposite. Its other popular trademarks consist of Niketown's well-established brands Jordan Air, Converse Bauer and its other powerful brand known Hurley, including several big retail stores across the globe giving immense exposure with Swoosh's remarkable trademark mark of excellence that can conquer hearts, and even more under their incredible sportwear labels as Just Do It and all through the famous tag lines worldwide in an extremely massive manner. In reality they were known globally when it took ownership in renowned fashion accessories in US $10.7 million Bauer hockey gear on 12 March during the end of fiscal year in between period from January,1995. And was well succeeded that also made an impressive success under its highly notable brands named -Cole and umbrella like huge sports brand owned previously. Nike takes an aggressive stance with innovative approaches by acquiring global sporting names of sportswear industry at every possible chance it could. They always keep innovating products which in the course provide Nike with being number 1 sportswear provider giving world class manufacturing methods by being pioneers at that level providing Nike unparalleled name among major manufacturers around globe today under well-defined management strategies making its presence strongly in entire US based fashion accessories under globally leading companies known worldwide under various trademarks making them most popular one after winning millions and hundreds millions with their products which stands best when matched alongside biggest retail giant.