Minotti Alexander Low-poly 3D model

cgtrader

Staging for the campaign embodies a forward-thinking, graphic vibe that seamlessly fuses Japanese-inspired backgrounds with more tactile, modernistic decorative elements. This bold style eschews ornamentation in favor of a clean, contemporary aesthetic. A distinctive language that finds its essence in the juxtaposition of richly textured, unexpectedly colored materials like wood, stone, glass, fabrics and leather. The star player in the advertising campaign is the Alexander seating system, which draws inspiration from modern, rationalist concepts expressed through dynamic compositions and sleek tailoring details. Squared elements converse with curved pieces to create cozy, enveloping settings while modular components with high and low backrests amplify the system's versatility. The image of Alexander alternates with that of Granville, a youthful, contemporary spirit distinguished by its original, fluid curves designed by the backrest. Modules that differ in shape and size complement each other to provide a relaxing space with seating options ranging from traditional to versatile. Russell and Tape armchairs, along with the Lou sideboard, Bender, Damier, Milton, Oliver, Rays, Ring and Shields low tables, as well as numerous accessories, complete the two settings, visually engaging in a stimulating dialogue with the surrounding space, ensuring perfect harmony of shapes, patterns and colors.