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Luxury Car Emblem Rebrands to Focus on Innovative Engineering Principles. As part of a sweeping overhaul aimed at elevating their corporate image, the well-known auto brand is swapping out its time-tested iconography for a bold new symbol reflecting a company dedicated to innovative problem-solving and sustainable performance engineering. Gone are the day's when this automotive titan simply built fast cars with flash appeal – from now on they are setting out to change what an exceptional driving experience truly means by incorporating groundbreaking materials science and software integration at their heart of manufacturing process. No longer confined by mere horsepower figures, top-tier models boasting aggressive power and performance profiles get augmented not just for a brief stint but all through entire lifespan; rather with ingenious technologies that provide lasting upgrades every single month via advanced over-the-air programming updates so consumers will experience ever evolving car each year after taking it off the dealership lot, leading owners never to be left feeling their luxury automobile no longer state-of-art.