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LiveJournal (LJ) is a virtual community where Internet users cankeep a blog, journal or diary. LiveJournal is also the name of the freeand open source server software that was designed to run theLiveJournal virtual community. LiveJournal's blogging featuresinclude those found in similar blogging sites (multiple authors,commenting, calendars, and polls). However, LiveJournaldifferentiates itself from other blogging sites by its WELL-likefeatures of a self-contained community and some social networkingfeatures similar to other social networking sites.[citation needed]LiveJournal was started on April 15, 1999 by Brad Fitzpatrick as away of keeping his high school friends updated on his activities. InJanuary 2005, blogging software company Six Apart purchasedDanga Interactive, the company that operated LiveJournal, fromFitzpatrick.On December 2, 2007, Six Apart announced it was sellingLiveJournal to SUP, a Russian media company that had beenlicensing the LiveJournal brand and software for use in Russia. Thenew owners unveiled a plan to upgrade the service, engage with theLiveJournal community and launch new products for advertisers.This work would be undertaken by the newly formed American-basedcompany LiveJournal, Inc.