Jeep Grizzley
grabcad
In this project, I explore how branding and identity affect design by examining Jeep's iconic brand language from its early roots to new flagship models. These elements are reflected in a customized Black & Decker saw, the Jeep Grizzly Saw, which features internal support, a rubberized grip, and sheet metal elements for unmatched durability - key aspects of the Jeep brand. The project was developed at Massachusetts College of Art and Design and printed on a Prusa i3 printer.
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