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Pointing Clout In and Out Model refers to a method used by social media platforms like Twitter to measure an account's influence based on engagement metrics such as likes, retweets, replies, and clicks. The Clout In metric measures the number of new followers an account gains within a specific timeframe, while the Clout Out metric calculates the total number of engagements generated by an account, including likes, retweets, and replies. By tracking both metrics, users can gauge their overall influence on social media and compare it to that of other accounts in their niche or industry.