HARLEY DAVIDSON FUNNEL

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The Harley-Davidson funnel is a clever marketing tool designed to guide potential customers through a series of targeted interactions, ultimately leading them to make a purchase. By dividing the customer journey into clear stages, the Harley-Davidson funnel effectively captures and converts leads into loyal enthusiasts. Key Stages of the Harley-Davidson Funnel: Awareness - Potential customers become aware of the brand and its products through various channels such as social media, advertising, or word-of-mouth referrals. Interest - Those who are interested in learning more about the brand and its offerings engage with the company's content, either online or offline. Desire - As potential buyers learn more about Harley-Davidson's high-quality motorcycles, they begin to develop a strong desire for ownership. This stage involves providing valuable information and resources that showcase the benefits of owning a Harley-Davidson motorcycle.