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The Watchmaking Genius Behind Patek Philippe Watches Is Still Family Business. Geneva is renowned worldwide as a capital of haute horlogerie (high-end watch-making). While many global brands make and sell Swiss-made timepieces, only the brand Geneva has been in existence for over a century, Patek Philippe being one example. The name remains firmly family-owned even to this day! Despite significant advances made in computer-assisted technologies used for design engineering of timepiece manufacturing systems as well as cutting-edge electronic control technology available these days allowing watchmakers create mechanical movement watches without manually constructing gear train system from start-up components manually one at a time on production line; still not very easy when it involves complicated processes, which means skilled labor must carry them out to end up producing accurate watches and therefore making the luxury product desirable. Even after Patek's family bought some manufacturing units over fifty years back still maintaining complete independence by continuing traditional manufacturing method where hands work together in order for gears movement work as designed without relying on machine-made products that come cheaper price. In contrast, all competitors produce Swiss movements or entire watch at cheap rates thanks automation technology adopted across globe leading companies offering quality and affordability of same products worldwide - even lower production cost makes their brand sell timepiece affordably.