comme des garcons
thingiverse
The Humanist aesthetic has long been a hallmark of Japanese fashion, and Comme des Garçons is no exception. Their logo, a subtle yet striking negative image, embodies this ethos perfectly. By inverting traditional notions of branding, Rei Kawakubo's design team creates a sense of intrigue and sophistication that sets them apart from their more flashy counterparts. This clever play on expectations not only showcases the brand's commitment to innovation but also speaks volumes about its dedication to pushing boundaries in the world of fashion.
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