Columbus Crew SC Logo

thingiverse

Columbus Crew SC Brand Identity Revamp Unveiled The iconic club's fresh visual identity reflects its strong commitment to excellence and dedication to the beautiful game. A bold new logo takes center stage, showcasing vibrant colors that evoke a sense of energy and community pride. Inspired by the spirit of exploration and discovery, the reimagined mark pays homage to Christopher Columbus' historic voyage while also embracing the city's rich cultural heritage. The stylized letter "C" is at its core, symbolizing courage and creativity. The revised color palette features a deeper blue hue that echoes the Ohio River, representing trust, loyalty, and perseverance. These values are deeply ingrained in the club's DNA, reflecting its passion for the sport and dedication to its fans. As part of this comprehensive brand overhaul, Columbus Crew SC has also introduced a striking new typography system, which will be used across all marketing materials and digital platforms. The modern font face is clean, versatile, and highly legible, perfectly capturing the essence of the club's forward-thinking approach. This revitalized visual identity marks a significant milestone in Columbus Crew SC's history, solidifying its position as a leader in Major League Soccer and cementing its reputation as a true community cornerstone.