Chevrolet Beat 2010

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Inspired by everyday heroes, Injo Kim led his team to design the Chevrolet Beat concept, unveiled at the New York Auto Show. "Every morning when you wake up, you yearn to be a hero that day," said Kim, assistant manager of the minicar exterior design team at GM's Design Center in Inchon, South Korea. For Kim, the hero is behind the wheel of the Beat, Chevrolet's concept interpretation of a micro import tuner that's "simple, free and casual with a strong heart." The Chevrolet Beat is a high-performance front-wheel-drive, three-door hatchback wrapped in a bright Vertigo Green exterior finish that exudes energy and extends into its interior. The overall mood of the exterior and interior design conveys a sense of speed, with features such as fascias, rocker panels, lamps, and wheels enhanced for personalization - a strong trend among buyers. The Beat's exterior lines convey a sense of speed, from the top of the rear spoiler down to the hood, where a fast, dramatic, sloping rake adds to the car's dynamism. Elongated front LED headlamps seem to extend from the base of the twin-port grille to the A-pillar, while integrated door handles set flush within the B-pillar give the doors a clean look. Big, bold 17-inch wheels are pushed to the corners, and brake calipers in matching Vertigo Green add drama at the wheels. The rear fascia carries Chevrolet's trademark twin taillamps; these LED lamps are set vertically, extending just under the rear glass.