BOB sleutelhanger (keychain)

BOB sleutelhanger (keychain)

thingiverse

The BOB keychain, popular in Belgium and other countries, can be obtained from police after passing a breathalyzer test. This chrome keychain pictured was won yesterday. The keychain design is available online so everyone can create their own non-drinking-and-driving prize. The Bob campaign raises awareness of the dangers of intoxicated driving and promotes designated drivers, originating in Belgium in 1995. It has since expanded to other countries with adaptations to suit local audiences. Despite rumors claiming the acronym stands for "Conscious Non-Drunk Driver," BOB is simply a name chosen by Belgian authorities.

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