Baby-Yoda

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The article discusses the impact of the character known as "Baby Yoda" or officially known as "The Child," from the Disney+ series "The Mandalorian." The character was well-received by fans and became a popular internet meme. He is a breakout character who has contributed to the success of the Disney+ service. The character's popularity led to parodies in various media, including South Park and Saturday Night Live. The article also discusses how the character was kept secret from the show's marketing campaign due to concerns that details about the character could leak before the show aired. This strategy was credited to Donald Glover, who suggested that surprise is a rare occurrence nowadays and can be effective in engaging audiences. As a result of the scarcity of licensed merchandise of the Child, many unlicensed products were created and sold online. Official merchandise relating to the character is expected to be released in 2020, including a Funko POP! figurine and an 11-inch plush from Mattel.