3 Ways to use Social Media in Public Relations, Bacall Associates
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Social media plays a significant role in public relations (PR) and its popularity soared with the introduction of Facebook, Twitter, Instagram, LinkedIn, and other platforms. Small businesses especially benefit from social media, as it allows direct customer engagement. Bacall Associates, a PR, marketing, and sales support agency, shares tips to optimize social media for PR. Creating shareable content is key; using case studies, images, or videos can make content more engaging. Seeking blogger coverage can also boost brand awareness. Journalists frequently monitor blogs for information, making them valuable sources of exposure. Additionally, connecting with the press on social media platforms like Reddit and Twitter can lead to media coverage. Used effectively, social media has greatly impacted PR, helping businesses worldwide.
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